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Getting Started with the Qlara Platform API

The Qlara Platform is a unified REST API that lets you send messages over SMS, RCS, and WhatsApp, manage contacts and lists, run bulk messaging campaigns, and track delivery in real time.

Who is this documentation for?

  • Developers and technical teams integrating messaging into their applications
  • Project managers and account managers who need to understand available features
  • Support teams helping clients with API integration

Base URL

All API endpoints are served under:

https://lora-api.agiletelecom.com/api

Authentication

Every request must include authentication via one of these methods:

  • API Key (recommended): X-Api-Key: YOUR_API_KEY header
  • Basic Auth: Authorization: Basic base64(username:password) header

See the Authentication guide for details.

Verify your API key works by hitting the /messages/status endpoint — pick your favorite language:

curl -H "X-Api-Key: YOUR_API_KEY" \
https://lora-api.agiletelecom.com/api/partner-gateway/v1/messages/status
tip

Keep your API key secret. Do not expose it in client-side code or public repositories. For production, rotate keys regularly and store them in a secrets manager.

Available channels

SMS

The most widespread and universal channel. Works on any mobile phone, including non-smartphones. Ideal for transactional notifications, OTP, and urgent communications.

  • Universal: modern, recommended format — one message per request with placeholder support
  • Legacy: backward-compatible format — supports multi-recipient in a single request

RCS (Rich Communication Services)

The evolution of SMS. Send rich messages with images, videos, interactive buttons, and carousels. Requires the recipient to have an RCS-compatible device.

  • Message types: text, card (with media and buttons), carousel (scrollable cards)
  • Interactive suggestions (reply, open URL, call, location, calendar)
  • Automatic fallback to WhatsApp and/or SMS if the recipient doesn't support RCS

WhatsApp Business

The most widely used messaging channel in the world. Send messages via Meta-approved templates or free-form content (within the 24h window).

  • Content types: text, image, video, audio, document, location, sticker, reaction
  • Templates with buttons, media headers, and tracked links
  • Automatic fallback to RCS and/or SMS

Send your first message

Once authenticated, sending a message is one POST away. Here's the simplest case — sending an SMS:

curl -X POST https://lora-api.agiletelecom.com/api/partner-gateway/v1/sms/messages \
-H "X-Api-Key: YOUR_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"to": "+393334445566",
"from": "Qlara",
"text": "Hi from the Qlara Platform!"
}'

A successful response looks like this:

{
"accepted": true,
"messageId": "e76614d1-58c0-4f65-8a77-c1f6ce5f9d2a",
"channel": "sms"
}

Fallback chain

The system supports automatic fallback. If the primary channel cannot deliver, the system tries the next one:

How it works

Core concepts

ConceptDescription
ChannelsSMS, RCS, and WhatsApp. Each channel has its own send endpoint and template management.
Contacts & ListsYour address book. Organize contacts into named lists for campaign targeting.
CampaignsBulk messaging jobs that send a message to a contact list on a schedule.
WebhooksHTTPS callbacks for real-time delivery, read, and inbound message notifications.
TemplatesPre-approved message templates for RCS and WhatsApp with placeholders and interactive elements.
ExportsAsync data exports (contacts, delivery reports) with download links.
SubscriptionYour plan, contact quota, and credit balance.
Social ProfilesConnected social media accounts (Facebook, Instagram, LinkedIn, Google, TikTok) linked to your account.

What's next?